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Introducing BrandAI: McKinney’s Proprietary AI Tool

Helping Clients Measure and Analyze Brand Attention

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WHAT WE DO

As a full-service integrated agency, McKinney partners with all of our clients on strategy, creative development and production, digital, and measurement. We also have a full-service media entity housed within the agency that has both shared creative clients as well as stand-alone clients. Our media capabilities span the gamut ─ from media planning and activation, billing and trafficking, to reporting and optimization.

Capabilities
01
AUDIENCE DEFINITION
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You want as many customers as you can profitably serve. But some people are more likely than others to drive your business.
02
BRAND STRATEGY
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Knowing how people feel about you now and what you can credibly deliver, we seek a path to connecting your brand to what people want from your category.
03
SOCIAL MEDIA
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Anyone can buy an impression, but not everyone can make one. We treat social media as a focused effort with balance between a catchall for all messages and keeping it fresh.
04
HUMAN INSIGHT
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The most powerful brands own the real reasons why people come to your category in the first place. Our job is to divine those truths.
05
COMMUNICATION STRATEGY
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Given your business objectives, what’s the real challenge that communications can address? Starting there increases the odds of extraordinary results.
06
HEALTH & WELLNESS
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We leverage the cultural narrative to empower fitness, nutrition, and lifestyle brands while seeking innovative clients who redefine solutions for diseases and chronic conditions.
07
INFLUENCER MARKETING
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We utilize influencers within a holistic social strategy to help shift perceptions and consideration for targeted audiences relevant to a specific category or client.
08
INTEGRATED CREATIVE DEVELOPMENT
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We start from ideas, not executions, and use each touch point to deliver its role in the brand experience.
09
BRAND EXPERIENCE
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We examine every lever, from product performance to cultural context, to design a brand experience that exceeds category expectations.
10
DATA & ANALYTICS
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Our qualitative inquiry is supplemented by primary quantitative research. We also optimize our clients’ digital efforts through performance analytics.
11
MEDIA PLANNING, BUYING, & OPTIMIZATION
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When media unbundled from creative, we held on. In a world where the medium is so often the message, media remains central to our creative thinking.
12
INTEGRATED CREATIVE PRODUCTION
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Our production team, one of the most respected in the business, is structured to achieve efficiency and effectiveness across media.
13
TECHNOLOGY
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Our in-house team of innovators and technologists can do everything from concepting to prototyping in order to bring ideas to life and add value.